An estimated 77 percent of Americans own smartphones, according to data from the Pew Research Center. In fact, 12 percent identify as “smartphone dependent.” So, perhaps it’s no surprise that organizations are integrating smartphones into everyday operations more than ever before, and that includes mobile learning programs. According to an ATD Mobile Landscape report, 34 percent of all companies surveyed have aggressively implemented “mLearning” programs for their workers, compared to 15 percent in 2010.
Companies Make Mobile Learning a Top Priority
Companies have realized the power and relevance of mobile learning as a business development tool. According to a survey by the Brandon Hall Group in 2016, mobile learning now ranks among the top three business development priorities for companies and ranks only behind the need for seamless business alignment and improved data mining. And according to this year’s findings by the Chief Learning Officer magazine, about 1 out of 3 learning managers are already delivering compliance and technical skills training to mobile devices.
Mobile Learning Boosting Company Growth and Responsiveness to Change
The findings of the 2015 Asia-Pacific Skillsoft survey also indicate that mLearning drives business: 76 percent of the decision-makers reported business growth while 55 percent reported improved business outcomes after embracing mobile learning. According to the findings of a CSE Software, Inc. survey, 72 percent of companies report that by embracing mobile learning, they have become more responsive to marketplace changes.
Mobile Learning Improves Engagement with Learners
Mobile Learning not only offers learners the ability to learn on-the-go, but also allows them to gain immediate access to information whenever and wherever they really need it. Mobile learning improves learner motivation that in turn, increases the willingness to take the courses. According to the findings of the 2015 Asia-Pacific Skillsoft survey, approximately 70 percent of the respondents reported improved motivation to learn when they were able to use their mobile devices to navigate the courses successfully. And 72 percent of the participants reported increased engagement with mobile learning.
The findings from the Merrill Lynch GoLearn initiative provide evidence that mLearning slashed learning time. During this experiment, one group of virtual learning- and mobile-savvy workforce undertook the training on their mobile devices while the other group used traditional desktop computers to learn. The smartphone users completed courses an average of 45 percent faster than those who took the modules on their computers. The test scores were also equivalent for the two groups, proving that instructional effectiveness is not impaired when training is delivered to mobile devices.